Case Studies
The brief, the decisions, the work on the day and the lessons worth carrying into another project.
Field Notes.
Useful proof from behind the work.
Practical guides, complete case studies and restrained observations about commercial photography, trust and the work businesses need their images to do.
Industry Guides
Direct answers to questions clients ask before, during and after a commercial photography project.
Perspective
Clear thinking about documentary practice, useful image libraries and how businesses earn trust online.
Latest Field Notes
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Industry Guide
The trade photography shot list: what a capable business needs to show
Finished-work photographs show the result. A useful trade image library also shows the people, process, equipment and standards that made it possible.
Industry Guide
How to prepare an Airbnb for a professional photoshoot
The property should look like itself on a good turnover day. Here is what to finish, clean, remove, set out and leave alone before the photographer arrives.
Industry Guide
A useful photography brief starts with the job, not the shot list.
A useful brief does not begin with a list of attractive shots. It explains the decisions the finished images need to support.
Perspective
Why Christchurch restaurants shouldn’t look like they could be anywhere
A restaurant is not just its menu. The strongest hospitality photographs preserve the details that tell a customer where they are and what being there will feel like.
Industry Guide
How to prepare a restaurant for a professional photoshoot
A practical timeline for preparing the brief, kitchen, dining room, people and food—so shoot day stays useful and service stays intact.
Perspective
Your business is specific. Your website should look it.
If a competitor could use every photograph on your website, the images are not showing enough of what makes your business worth choosing.
Industry Guide
The restaurant photography shot list: what a restaurant actually needs
A practical way to plan one restaurant photoshoot around every place the finished images need to work—not just the next social post.
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